Zina Besson

Business Development Consultant in Luxury goods & Fashion

@ ZS Design

 New York, Unites States


Business Development Consultant in Luxury goods & Fashion

ZS Design

New York

Since June 2015

Management Consulting

• Analyze and propose ways to improve an organization’s structure, efficiency or profits

• Examine, identify areas of concern and map out how the different areas of a business shape each other

Marketing Consulting

• Develop a company’s comprehensive marketing strategy

• Determine the demand for products and services offered by the company and its competitors

• Identify budding markets

• Develop pricing strategy with an eye towards maximizing the company’s share of the market and its profits while ensuring that the company’s customer are satisfied

• Monitor trends

• Indicate the need for new products and services and oversees product development

• Develop the company, brand’s or designer’s marketing plan

Brand Management

• Manage existing products

• Improve existing products and develop or create new products by predicting consumer desires

• Examine what drives people to buy a product; customer behaviors

• Combine quantitative data with market knowledge to better promote a product

• Use tools such as statistical analysis packages, surveys, focus groups and new product tests to help attain success for a product

International Marketing

• Work with international export markets

• Handle market planning, sales; forecasting and merchandising development internationally

• Responsible for impacting strategic growth in key markets

• Develop a marketing plan, distribution strategy and materials to establish and support international sales

• Manage the proposal writing for overseas accounts

• Create sales and marketing presentations and publications for overseas accounts

• Identify, assess and recommend new product development opportunities

Internet Account Coordinator

• Understand what your clients need from an online service

• Distribute fashions via the internet

• Promote your client’s website through banners as well as other forms of advertisements of the web

• Monitor when consumers enter your client’s website

Social Media & Marketing Manager


New York

Since January 2014

Marketing & Social Media Project Manager

 Develop business and promote products domestically and internationally: build a luxury brands portfolio

 Create and implement a strategy to drive brand awareness, acquisition; Grow the brand’s online presence via digital activity

 Oversee digital analytics to set benchmarks, track success and refine strategy for website, mobile, social media, content and email marketing activity; Oversee social media channels and content amplification to drive brand presence and word of mouth online

 Provide thought leadership and identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification; ensure first-page rankings for top keywords, incorporate SEO best practices into the website architecture and content, and deliver SEO audit to recommend plan to improve ranking

 Work cross-functionally to increase conversion from platform and community

Business Development Manager



November 2012November 2013

- Train and develop team members on company procedures.

- Implement customer oriented environment by encouraging communication.

- Process payroll, manage schedule, maintain inventory counts.

Regional Project Manager/Business Unit Manager

Schwarz Group


April 2008May 2012

- Set up and monitored an economic development project with the parent company in Germany at the national and international level

- In charge of a store network reporting 2 million Euros monthly sales,

- Managed a 120-people team on the 6 stores,

- Set up the projected budgets, deployed the sales policy

Marketing Project Manager

Daimler Chrysler


September 2007September 2008

-Actively participated in the Network Department’s marketing operations

-Developed advertising visuals (POS advertising, Flyers)

-Edited visuals, designed and validated layouts

Project Coordinator

WIS- Wirtschasfts-und Innovationsförderung Salzgitter

Salzgitter, Germany

June 2005June 2006

Goal: Organization of a cultural and sporting project involving EU and African countries

-Connected the various collaborators of the concerned countries

-Translated the project in English and German to foreign collaborators

-Provided assistance with administrative tasks (accounting)

-Translated French-German administrative files


International MBA in Luxury and Fashion

College de Paris


October 2012July 2014

Social role of fashion, Luxury Economics, Trends, Luxury Marketing, styling

Master's degree in Business Management and Marketing

ESC Paris

Paris, France

June 2006June 2007

Strategic Marketing, Services Marketing, Communication, Management

Master's degree (4-year University Degree in International Languages and Affairs)

La Sorbonne, Paris

Paris, France

June 2002June 2006

Intercultural Management, Business English/German, Corporate Communication, International Contract


French - Fluent

German - Fluent

Italian - Intermediate

Spanish - Intermediate


Digital Marketing, SEO, Google Analytics, Newsletter, Bench marketing, Business development


Fashion design, sewing-model-design (Fashion and luxury shop) at La Varenne Saint-Hilaire, Travelling: England, Germany, United States (frequent trips to New-York) Since 2001, active member of the Twinning Committee of Créteil (French-German association) Sports: Karate (3rd dan black belt, national and international competitions)

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Birth date
September 27, 1983